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Getting your sustainability copy wrong could cost up to 10% of global turnover. This is the reference tool that helps you get it right.
The Green & Environmental Claims Crib Sheet is a practical, desk-ready reference tool for anyone writing, approving or reviewing sustainability copy.
Covering 40+ terms across six categories: Generic Environmental Terms, Carbon & Climate Claims, Material & Fabric Claims, Trademarked Fabric Brand Names, Certification & Label Misuse and Product Naming & Visual Claims. Tthis document maps each term against the UK CMA Green Claims Code, EU ECGT Directive 2024/825, and US FTC Green Guides.
For each entry: what the term is, why it's banned or high risk under which framework, and a compliant alternative you can use instead.
Updated for 2026 enforcement. Built for marketing, eCommerce, buying and product teams in fashion and apparel.
Getting your sustainability copy wrong could cost up to 10% of global turnover. This is the reference tool that helps you get it right.
The Green & Environmental Claims Crib Sheet is a practical, desk-ready reference tool for anyone writing, approving or reviewing sustainability copy.
Covering 40+ terms across six categories: Generic Environmental Terms, Carbon & Climate Claims, Material & Fabric Claims, Trademarked Fabric Brand Names, Certification & Label Misuse and Product Naming & Visual Claims. Tthis document maps each term against the UK CMA Green Claims Code, EU ECGT Directive 2024/825, and US FTC Green Guides.
For each entry: what the term is, why it's banned or high risk under which framework, and a compliant alternative you can use instead.
Updated for 2026 enforcement. Built for marketing, eCommerce, buying and product teams in fashion and apparel.